Do you ever have one of those days where everything just seems to turn to shit, whatever you do and no matter how well-positioned you are to averting life’s many crises? Yeah, same here. And, somehow, their occurrence appears more bountiful the closer we edge towards to the 25th of December.

If you truly love Christmas, I urge you not to read this. I’m not in the business of trying to ruin things for people who don’t deserve it. Also, this is largely an opinion piece, with very few – if any – links to other sources. If you want something more well-researched and less opinionated, you can buy a copy of my book for yourself, as a wee crimbo gift.

Don’t say I didn’t warn you.

Everything is dark, cold and humid, every cunt on public transportation seems to have left their manners at home and are sneezing into each others gluttonous faces, without even as much as contemplating covering their mouths, and everyone is on a wild hunt for gifts for ungrateful (and very naughty) friends and family members. What was once a celebration of the birth of a bastard nail connoisseur has now become a competition of who can manage to chuck the most of their salary down the toilet in the quickest way possible.

I remember a time when any gifts were reserved for particularly well-behaved children – and often used to make particularly nefarious ones behave – and therefore not procured until after the child had upheld their end of the bargain. There were no guarantees. And if your parents were unable to afford a gift? Well, you’d go without. Perhaps you’d even treasure something homemade.

Today, on the other hand, once humble wishlists have been replaced by demands and shop registries, and friends and relatives of parents and parasite alike are told in no uncertain terms what to get them. The more you spend, the better. No surprises under the tree, and nothing that isn’t currently – or recently has been – trending on TikTok. Anyone not celebrating this atrocious holiday, for religious or economical reasons alike, are either forced to take part or shunned for refusing to spend money on something so appalling. Madness.

Don’t get me wrong – I actually love gift-giving. Hell, sometimes I even enjoy receiving them. BUT. Not just because it’s Christmas. I like to give people something from the heart, something special, so they’ll know that they, too, are special for receiving it. Sometimes that might be something I’ve made, or I’ve come across something that made me think of the person. It shouldn’t really matter. I don’t need someone else telling me what to buy for someone I love, and I don’t appreciate someone (or something) telling them that receiving something that’s not on their list is a bad thing.

It’s the goddamned adverts, man.

And it’s not just the blatant disregard of those who don’t have a whole lot of money to spend on something someone else will look at once before chucking it into a corner, never to be used or played with again. It’s the fact that these so-called Christmas adverts (why not call them what they are; the Q4 adverts? It’s not as if they are reserved for the last month of the year) sends the not-so-subliminal message that everyone has someone to spend the holidays with. Everyone can afford the foods, the treats, the fucking meaningless bloody decorations, the electric bill matched only by that of all of fucking Paris. And it is literally impossible to escape the madness, should you want (or need) to – the adverts are everywhere. On streaming services, public transportation, the supermarket, billboards and the blooming airport.

So, what does it do to those of us that simply have no time for this farce of a religious holiday? If you are a believer of the Christian faith, surely you must be appalled? The Christ mass has become nothing other than a golden calf. Then there’s those of us that for various reasons have no family of our own, or you have a non-related chosen family that does take part in the celebration. We’re normally used to, and most of us even quite content with, spending time alone, but now were bombarded with signs that there’s something wrong with us and that we are on the outside of society looking in.

Lifestyle by Homecare Services reported in 2024 that “1 in 4 adults in the UK feel lonely during the Christmas period. 52% of older people say that Christmas is the loneliest time of the year”. An article posted by Boise State University that same year, revealed that 61% of Americans experience “sadness and loneliness” during Christmas time. Imagine, if you may, how bad it must be for someone, when they’re ready to admit that. In fact, I am willing to bet that there’s at least another 10 per cent unaccounted for, in each of those surveys, that feel the same way but are not willing to subject themselves to scrutiny for revealing it.

Surely, you don’t feel any less lonely or sad when every time you go into the supermarket or a shopping centre, there’s Christmas music and images of people enjoying the holiday time and lots of people drinking and carolling and desperately clinging on to traditions that can be potentially harmful in the future, for our mental health, the economy and the environment. It just escalates the differences between us. It’s not ideal for anybody, not even those who are on the receiving end of your hard-earned money.

As you may have already gathered, around this time of year, I start thinking about what it will be like to spend Christmas on my own. A lot of us do – I’m under no illusion that I’m unique. Some of us may have chosen this ourselves, whereas others have not. And each year, if we are to believe the statistics presented in the articles above, there’s more of us. Some of us are… fine with this. I’d say most of us are fine with this, but then we’re bombarded with this illusion that everybody has to have that family connectedness, the food, the togetherness, which then leads our feeling as if we’re missing out on something.

I don’t have any solutions for this, other than trying to make my own little ritual and giving myself things to look forward to, that I can enjoy when “everyone else” is celebrating. And who’s to say you can’t celebrate on your own? Being alone doesn’t have to mean you can’t have a nice dinner and decorate your house. It’s just a little challenging to stand by your own conviction when you can’t even switch the radio on without getting Grinch-blamed.

Christmas is not my cup of tea. I don’t like the food noise, the greed, the fighting that comes from the consumerist fuckery, the endless need to numb the fact that you’ve spent more money on gifts for people whose names you can hardly remember than you have on the dentist in the past decade with alcohol… But I look forward to the things that I can do when no one else is around. I can sit down and watch a horror movie (or 10). I can go for a really long run and not have to worry about traffic. I can finally get some work done, because everybody else is off and I can do my work uninterrupted, or I can catch up with others like me. Or I can just learn to enjoy the solitude. I’ll just have to stay away from the TV, the adverts, the bus, the fucking shop, because they will get to you. They’re incessant and there’s constant noise.

And if I at some point hear the box of wine start calling my name, I thank fuck that the wine shop is closed for the hols and that I’ve got Bryony and Millie to keep me company – all I need to do is listen to their ADVERT FREE podcast episode on how to deal with all of the booze noise, and you can too if you click on this sentence.

You can read about how advertisers lure their way into your subconscious on Psychology Today by clicking this sentence.

Go to Mind.org.uk for tips on how to cope over the holidays, and learn more about others like yourself.

See you next Tuesday, for a shiny new rant.

In the meantime, you can listen to Bad Religion‘s Christmas album.